Tendencies that have occupied the minds of designers, stylists and heroines of street style for the last five years, are moving away from the literal embodiment of stylistics towards non-standard solutions. Fashion 2018-2019 involved in the bohemian 70's, sport chic 80's, and even elements of pin-up mid-twentieth century. And some luxury brands are flirting with the era of the post-Soviet deficit of the 90's and street fashion. But in the new world of blurred borders and constant cultural exchange, the status of a thing has ceased to be an independent value. The new generation values things not for status and name, it values things for their convenience and utility.
Our colorful history, we want to show our view of the girl of the generation Z - free from stereotypes imposed by the fashion industry, a subtle and romantic nature from her point of view, for which brands and trends do not matter. It is the point around which the universe of marketing revolves, unsuccessfully trying to attract her attention. She is a self-sufficient person.
photographer: Tatyana Kizeeva
stylist: Roksana Charodeeva
make-up and hairstyles: Evgeniya Spiktorenko
model: Lera Makeeva (Ego Models Mgmnt.)
location: F2F Studio (Kyiv, Ukraine)