Guardo | Campaign
Guardo is an Italian watch brand founded at the cusp of millennia by people who understand the quintessence of mindset of the new generation.
In the new global world, humans are not tied to outdated paradigms. Nobody wants to adopt limited views, and strive to look at the world as widely as possible.
Brands founded many centuries ago are still trying to impose on their admirers the opinion of where the chronometer’s clock mechanism should be built in or the march of time should be set.
But who is interested in these archaic patriarchal orders? Nowadays everyone chooses what kind of life they want to have and decides how to measure the passing of their time regardless of the opinions of ancestors. For this reason, we provide our customers with a wide choice, apply the advanced technologies of the masters from all over the world and create the future that people choose on their own.
producer: Oxana Rudik
photographer: Tatyana Kizeeva
stylist: Roksana Charodeeva
make-up: Marta Rodyk
post-production: Tatyana Filipova
models: Anastasiia Filonenko, Rita Markytan (Ego Models Mgmnt.), Igor Winogradow (L-Models Mgmnt.)
location: Kyiv, Ukraine